“Dear Sirs, we inform you that based on your application to the 4th public call for the project Welcome you were granted access to the club of quality Welcome – subbrand Family. Enclosed please find the contract, instructions for ordering plates, a book of standards for the use of the logo Welcome (only those who entered club of quality are allowed to use logo Welcome) and Rules.” (from: email@example.com; date: Thursday, 18th of January 2018)
Club of quality is part of project “Quality designation (Labelling) in private accommodation” run by Zadar County Tourist Board. Zadar County Tourist Office, in cooperation with the system of local tourist boards launched in 2015 project of quality designation (labeling) in family houses under the brand name “Welcome”. This is a group of standards and criteria (on top of the existing system of categorization) which wants to increase competitiveness and the level of quality in apartments, rooms and houses privately rented.